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Each time you prepare to announce the launch of any new products or new promotions, it is important to create a press release about the occasion so that you create a buzz. This can be an excellent way to produce even more sales, which usually are extra than enough to cover the prices of the press launch creation as well as circulation.Although you will have to pay to have a news release produced and dispersed, it develops a solid working connection with your selected public relations company. Mean your very first news release functions well as well as accomplishes its objectives of boosting hits to your site and producing sales. The public relations company is then likely to supply you a price cut following time as they understand you can function well together.